Promotional Events Manager

Breyer Animal Creations (Pequannock, NJ), 60-year-old marketer of equestrian-themed toys and collectibles, seeks an experienced Promotional Events Manager to manage and grow its experiential events for consumers, collectors and retailers. Working in a fast-paced environment, the Promotional Events Manager will be responsible for developing and producing brand-building festivals, events and marketing promotions at various locations throughout the country, resulting in high attendance, strong product sales and brand affinity.

The promotional events manager will concept and implement innovative plans to create consumer awareness of the model horse hobby and increase participation in hobby activities. In addition, the promotional events manager will provide retailers with the marketing tools and information to host successful retail events that build their Breyer business and increase sales.

The right candidate will have experience coordinating and running festivals, fairs or horse shows rather than meetings or corporate functions.

Key responsibilities will include:

§ Produce and manage company's annual collector festival. Responsible for development and management of event program, bottom line/P&L, vendors and rentals, and ticket and product sales to achieve maximum attendance, publicity and profit goals.
§ Create successful formats for retailers that will enable them to host successful in-store Breyer events.
§ Create and manage up to 5-10 regional events to involve retailers and consumers in a experience to enhance brand awareness and promote sales.
§ Concept, develop, manage and implement additional promotional events, such as grass roots consumer events, that will grow brand recognition and affinity; increase customer loyalty; grow the model horse hobby; create excitement for the brand; increase sales; promote goodwill.

We are looking for an experienced event manager with strong marketing and/or promotions background. Equestrian background a plus, but not required. Position requires 3-5 years of progressively responsible event management experience – preferably in consumer festivals, fairs and/or promotional events. Strong organizational skills, excellent computer skills, communications skills, attention to detail and ability to meet deadlines critical. Must be able to handle multiple priorities and P&L responsibilities. 20% travel required for this position.

Please submit a cover letter, resume and salary history to jobs@reevesintl.com.

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